District Story Guidelines - What Makes A Good Story?
Who? What? When? Where? Why?
-> Readers love to hear about good things happening in schools – this means everything from profiles on students, to
school-wide successes, to programmatic or curriculum improvements.
-> Stories that take readers into the classroom are often more interesting than stories that simply state facts.
The more you can paint a picture or set a scene, the more likely you are to get the reader’s interest.
-> Stories about individual students are usually
popular, but especially so if they can be tied to a school-wide
trend or positive event/happening.
-> Consider stories about staff, as well – not just
teachers, but bus drivers, secretaries, etc. –
who make a difference in students’ lives.
-> Stories that highlight things that are unusual,
innovative, or new are always more interesting than stories that
simply feature routine events. For example, stories about the annual
field trip to a local pumpkin patch are not
nearly as interesting as stories about a new or creative project that
students are doing in one of their classes.
-> However, some routine or annual events do merit
coverage because they are part of the school district culture.
The way to make these more interesting is to include quotes from
students who are involved, many who may be
experiencing these for the first time.